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Posted on Sustainabilitank.info on March 30th, 2017
by Pincas Jawetz (PJ@SustainabiliTank.com)


Getting close to the end of our 5 weeks visit to Israel we slowly are reaching the conclusion that the technology phenomenon of present days Israel has turned the country into a Post Industrial Community – the first of this kind – and well ahead of the New USA that in itself, in strange ways, it came about thanks to forces unleashed by the Israel phenomenon.

We intend to spread our impressions over a series of articles. The first of which will deal with the IDC – or the Interdisciplinary Center Herzliya – founded by a 1992-1994 vision to Have a High Level, English Speaking, University in Israel. This by the Dean of the Law Faculty at Tel Aviv University – Prof. Uriel Reichman – who is still the President of what is now a sizable University.

It has 1850 students from 86 countries with a students/teacher ratio of 8:1 and 20,000 Alumni worldwide.

Israel has now 39 Institutions of High Learning and IDC is #1

Having described this let me describe the structure. It is built on what was an air-force base
and still on a strip of land between the school and the sea, there is a commercial air-field for small planes.

The University has a central lane with buildings for the 20 schools in basically two parallel lines. A large number of dormitory units are being built on a third line – outside the school gates. The school is expected to grow now by leaps.

What made me go to Herzliya – just two train stops from Center Tel Aviv – or one stop from the Tel Aviv University (TAU) – were two Conferences:

(1) DIGIT2017 or Digital Journalism on Monday, March 27, 2017 and

(2) SMART MOBILITY SOLUTIONS (OPPORTUNITIES AND CHALLENGES) on Wednesday March 29, 2017.

Also, this week they had going on a 30 business-managers round-table.

You can say this is a Business School with associated Law School, Psychology School, Management School etc. … twenty of them.

Now, one is remembered by the daily papers that Israelis have just sold “smart-cars-eyes” for a neat some of $13.8 Billion, while less noticed is tat once a week there is a $400 million deal.

Some of these sales are actually investments with Israeli High Tech men and women continuing to operate further the technical center in Israel. In effect as I learned in the Mobility Conference I attended – practically all important automotive businesses globally – have operations in Israel. What is being mined here are the minds of the young Israelis and IDC
is now the link between these minds and the young oversea folks.

Why did I promise that I see here the first post-Industrial society? Simply – Israel does
not make its own tooth-paste anymore. They have to import it or pay royalties and let someone use Colgate”s name. But when it comes to export smart drones or missile-parts – you can count on Israel. The Digital-topic Conference went into depth of Internet Communication; the Mobility Conference dealt in depth with future mobility motoric Communication – a tic tat for many in the room has already been cleared by the technology masters that originated from here.

And why did I mention the Israel – US relationship? This because of the impact of Israel’s difficulties with its geography neighborhood. While President Obama, an intellectual himself, understood well the Israeli potential in energy sources substitution and acting on climate change or topics of Sustainability, it was his disagreement with the way the Israel Government refuses to do the obvious things he thought were due. So, Israel hoped that being helpful in switching the American Administration from left to right will back the Israelis that want to hang on to the status quo. But as we will present in future columns – this was a very faulty proposition and President Trump is really not campaigner Trump. It seems that Trump wants rather a Nobel Prize for being more pointed in cutting the ME (Middle East) Gordian knot.

But on this later.

Here I only would like to bring out some more about the IDC and its Schools.

When you come in through the main gate – address given Kanfei Nesharim 2, Herzliya 4610101,
you see a big building – Dr. Miriam & Sheldon G. Adelson School of Entrepreneurship that has as its main ingredient the Sam Zell Entrepreneurship Program.

In front, at the side and on grass – stands a stylized Elephant figure by Zigi Ben Haiim,
called Vintage Breeze 1990, of stainless steel, concrete, and copper – Donated in the honor
of the Adelsons by Tsipi and Yori Ben Haiim.

To those that do not know, Sheldon Adelson is a Las Vegas and Macao tycoon Republican to his core, owner of the Israeli Press (some 4 papers) and backer of Prime Minister Netanyahu and
co-creator of the Trump phenomenon.

Then, walking the campus you encounter other known contributors, many from the top US money crust.

The Lauder School of Government, Diplomacy, and Strategy,

The Arison (shipping and Banking) School of Business,

The Baruch Ivcher (from Peru) School of Psychology, with the Sagol Center for Brain & Mind,

The Tiokin School of Economics,

The Radzimer Law School

Some of the Latter being part of the Raphael Recanati Scool of Business.

The Sammy Ofer School of Communication,

The Efi Arazi School of Computer Science

And the School of Sustainability that was established not by an individual but by a Corporation – Israel Corp., ICL & ORL. the only such listing.

I noted these facts not because I do suggest any taint in the material studied – definitely not – but only to show that I expect the business approach to be one of good business.

If Mr. Adelson might not care much much for Sustainability, the IDC will nevertheless make sure that Sustainability as good business will be a table-topic. So no worry – this side of Trump will not win.


And I found indeed: “We strive to develop and use our natural resources, but in a careful and responsible manner. It is our moral duty to future generation to leave the planet habitable.”

Prof. Yoav Yair, Dean of the School of Sustainability.”

The Founding Dean of Sustainability at IDC was Prof. Mordechai Schecter – Prof. Emer., Environmental and Natural Resource Economics, Univ. of Haifa;
Dean, School of Environmental & Natural Resource Economics.

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