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Posted on Sustainabilitank.info on August 9th, 2012
by Pincas Jawetz (pj@sustainabilitank.info)

From: Maggie L. Fox, Climate Reality info@climatereality.com

Dear Pincas,
It’s hot. It’s too hot! For many of us, it’s one of the hottest summers ever. 2012 is so far the hottest year on record in the United States. It’s WAY too hot to ignore the role of manmade climate change.

Yet climate deniers continue spreading the same tired falsehoods we’ve heard over and over again. But, we’re fighting back and connecting the dots to show that climate change is happening now. And we need your help.

Last week, we took our “I’m Too Hot” campaign into Austin, Texas — where the temperature shot past 100 degrees each day and it was impossible to ignore the heat. We talked to the people we met about how the climate crisis is affecting their lives. We invited them to post messages on Twitter or Facebook using our “I’m Too Hot!” hashtag. Along with sharing some of our ice cream accompanied by climate messages, people in Austin were connecting the dots and sharing the truth about climate change.

This campaign was a success. We helped spark an urgent and necessary conversation about the reality of our changing climate. And now, with your help, we want to take our “I’m Too Hot!” campaign to more cities where the temperatures are soaring.

Help us take our “I’m Too Hot” campaign to reach more cities across America. Donate $5 today to support this important campaign.

The best way to engage people is to make the connection to what they experience every day — to bring the connections home. So we’ve created a simple, innovative campaign with a serious purpose: Helping more and more people understand how climate change impacts their everyday lives.

In Austin, one person after another told us that while they’re used to hot summers in Texas, this year is exceptional – and worrisome. As word of mouth spread, more and more people came up to us carrying on the conversation about climate change.

And the conversation spread online. Thousands of people posted to their social networks about the reality of climate change in their communities. That is leading to thousands more people who are sharing the truth about climate change and the need for us to take action without delay.

Climate change isn’t something that could happen in the future. It’s happening now, today. Globally, 9 of the 10 hottest years on record have occurred since 2000. This fact is sobering. It’s absolutely essential for all of us to grasp the reality of climate change and share the need for action with others.

And that means we need to continue our “I’m Too Hot!” campaign beyond Austin to other cities experiencing extreme heat across America.

Help us bring our “I’m Too Hot!” campaign to more cities across the country. Donate $5 today and support The Climate Reality Project.

With your help, we can make a difference!

Thanks for all you do,

Maggie L. Fox
President and CEO
The Climate Reality Project

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