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Posted on on June 9th, 2012
by Pincas Jawetz (

Plasticity Rio '12 will be staged as a side-event at the Rio 2012 Earth Summit.

This one-day forum will be a unique, action and solutions oriented event, with both public and private sectors, focused on the opportunities that are presenting themselves in the world of plastic and its role as a secondary raw material. Plasticity Rio ’12 will explore the innovations and solutions that leaders in their respective industries and communities are undertaking to ensure that plastic and used material is treated as a resource, therefore minimizing its impacts on our shared global ecosystem.

The Event

A full one-day conference designed to inspire, excite, and help move the world to follow the innovative leaders who use plastic in new ways, with new solutions, helping to reduce the impact that plastic has on our environment if full life-cycle options are not implemented. If you are an innovator, solution provider, brand that is leading the way, or policy maker, you will want to be at this event.

The forum will be aimed at showcasing solutions to the issues of plastic waste in our environment, including cutting edge recycling, re-use, design, packaging, materials, case studies (from cities, groups and companies), policies, and emerging new technologies.

The RIO+20 event is an excellent global showcase for Plasticity to be held because of the high concentration of policy leaders, business executives, and decision makers who will be in the city discussing environmental issues. Brazil’s hosting of the World Cup and the Olympics also makes the timing and importance of exposure in the country important for expanded business opportunities for many companies.

When is it?

Thursday 21 June 2012
9am – 6pm  with special evening reception to be announced

Where is it?

Jockey Club – Complexo Victoria
Rua Mário Ribeiro, 410 – Lagoa, Rio de Janeiro, State of Rio de Janeiro, Brazil

Who Should Attend?

Key plastics decision-makers, influencers and innovators, leaders and global decision-makers from the corporate, NGO and government sectors, who have a vested interest in plastics, including:

– Textiles
– Retailers
– Manufacturers
– Service Industries
– Design and Packaging Industries
– Recyclers
– Waste to Fuel Companies
– Bio Plastic Producers
– Municipality Leaders
– Policy Makers
– NGOs

The event will cover a variety of topics that touch on all aspects of the plastic's lifecycle from manufacture to recycling.

These include material development, design, packaging, re-use, new materials, case studies in waste management, recycling and waste to fuel. There will not be breakout sessions so that all participants will be able engage with one another in all of the sessions.


The intended outcome of the Forum is to create a community of stakeholders, innovators and idea generators that can help shape the future direction of plastic use and re-use. The results of the design competition will also be shared, bringing new thinking and solutions to the participants which may then be able to incorporate these ideas into their own communities and operations.

Design Competition

In an ideal world we would love all of you to join us in Rio for Plasticity. If you cannot be there on the day, we have launched a global competition called ‘Capturing Gold’. It aims to give everyone a chance to input their own ideas, innovations, concepts, thoughts and passions about plastic. We hope it also inspires you to think about the Rio+20 Earth Summit, and how you can help our environment in areas that might interest you. The competition will uncover the smartest thinking on how to capture and re-use all those PET bottles that we see everyday.

Here at Plasticity, we look at PET in the same way that others look at Gold, hence the name, and we want to hear about your ideas for capturing and re-using that PET gold for other purposes. Thanks to our partners at TINKBY, once you have put your ideas up on our website, the whole world will have a chance to vote and build on your ideas to make them even more brilliant. The winning concepts which come out of this world-wide collaborative initiative will be taken to Rio where they will be showcased in front of the experts and online via social media. To find out more, and to enter Capturing Gold, please click here

Plasticity, June 21st, Victoria Jockey Club, 9am-6pm (registration from 8am).

Thank you for your help.
Doug Woodring

Hong Kong +852-9020-3949
Join us for the Rio+20 Earth Summit –


Organizing Partners

Supporting Partners

Global Initiatives – B4E (Business for the Environment) Events, which
will be promoting Plasticity at their B4E Berlin event in May and in the
run-up to RIO+20

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